Senior Paid Media Specialist

We’re seeking a Senior Paid Media Specialist to own performance outcomes for assigned multi-site healthcare accounts. You will lead strategy and execution across Google Ads, Microsoft Ads, and Meta (bonus: LinkedIn or DSP/programmatic platforms). Description Senior Paid Media Specialist Location: Remote (US-Based) About Strategy Collective Strategy Collective delivers healthcare marketing with impact, specializing in private equity-backed, multi-location healthcare organizations. We drive localized patient growth, scale clinic operations, manage marketing ROI, and offer evidence-based strategies rooted in data and domain expertise. We understand the unique complexities of healthcare—from maintaining strict HIPAA compliance to scaling hyper-local patient acquisition campaigns across dozens or hundreds of individual clinics. Role Overview We’re seeking a Senior Paid Media Specialist to own performance outcomes for assigned multi-site healthcare accounts. You will lead strategy and execution across Google Ads, Microsoft Ads, and Meta (bonus: LinkedIn or DSP/programmatic platforms). Because our clients operate across distributed footprints, this role requires a marketer who can seamlessly balance overarching national brand goals with hyper-local geo-targeting and clinic-level budget pacing. This is a senior individual contributor role with leadership expectations in strategy, mentorship, and cross-functional collaboration. Key Responsibilities - Multi-Site Account Ownership: Serve as the day-to-day paid media owner for assigned accounts, managing complex campaign structures across multiple regional markets and clinic locations. - Localized Budgeting & Pacing: Own budget pacing, allocation decisions, and optimization strategies, fluidly shifting spend based on local clinic volume, capacity, and patient acquisition goals. - Strategic Roadmapping: Develop quarterly strategic roadmaps tied to client objectives, factoring in new clinic acquisitions, de novo launches, and specific medical service-line expansions. - Healthcare Compliance: Navigate strict healthcare advertising regulations—including HIPAA privacy rules, restricted medical policies, and retargeting limitations on Google/Meta—to ensure flawless execution. - Outcome-Based Reporting: Build robust reporting that connects localized media spend directly to business outcomes (e.g., qualified patient leads, booked appointments, and Cost Per Patient Acquisition). - Testing & Experimentation: Develop and own testing frameworks to solve for local market saturation, geo-fencing, and landing page conversion rate optimization (CRO). - Team Leadership: Mentor Junior and Specialist team members on multi-site account structures, conduct QA reviews on large-scale builds, and provide strategic feedback. - Cross-Functional Collaboration: Partner with Creative, Content, and Client Strategy teams to align campaigns with the broader patient journey and individual market needs. Qualifications - 4–6+ years of multi-channel paid media experience, ideally within an agency, multi-location, or franchise environment. - Multi-Site Proficiency: Proven ability to manage large-scale, multi-site campaign architectures, budget tradeoffs (national volume vs. local efficiency), and precise geo-targeting strategies. - Platform Mastery: Deep hands-on expertise in Google Ads and Meta; Microsoft Ads required. - Healthcare Acumen: Familiarity with healthcare marketing nuances, specifically navigating patient privacy compliance and restricted ad platform policies. - Strategic & Analytical Mindset: Strong forecasting skills with the ability to translate standard media metrics into actionable business insights. - Client-Facing Skills: Confident communicator capable of presenting strategic recommendations to clinical leaders, marketing directors, and PE operating partners. Nice to Have - LinkedIn or programmatic/DSP experience. - Experience integrating paid media with healthcare CRMs or EHR/EMR platforms (e.g., Epic, Athenahealth). - Hands-on experience with offline conversion tracking (OCT) and tying ad clicks to cleared patient appointments in a HIPAA-compliant manner. Why You’ll Love This Role - High-Impact Niche: Master the highly sought-after intersection of performance marketing and healthcare/PE growth, making a tangible difference in patient access to care. - Strategic Ownership: Play a pivotal role in a fast-scaling department where your ideas directly impact clinic growth. - Leadership Growth: Enjoy leadership, mentorship, and cross-functional influence without the pressure of full HR/people management. - Career Trajectory: A clear, defined path to a Senior Strategist role as you help grow our client portfolio. About the Company A consortium of the most specialized and experienced independent thinkers and doers in multi-location healthcare marketing. We are not marketing generalists, we’re advisors with focused expertise in healthcare and private equity. Guided by each clients’ core business objectives, our team is exceptionally skilled at navigating complex healthcare marketing environments. Our mission is to meet the Private Equity thesis: appealing to investors, making a right on promises made to providers, and profiting from the acquisition. Established practices with unified systems and regional traction are more attractive to buyers. Our programs place technology and strategy in an integrative way so that the difficult but necessary task of building a formalized foundation for growth is complete.