Responsibilities
• Landing Page Design & Execution
• Design, build, and iterate on paid landing pages across multiple formats: long-form sales pages, offer pages, listicles, advertorials, quizzes, and hybrid PDPs.
• Translate direct-response principles and growth ideas into polished, conversion-focused experiences.
• Ensure every page blends premium brand feel with high-converting performance marketing design.
• Conversion-Centered Design: Apply conversion psychology (urgency, scarcity, risk reversal, price anchoring, testimonials, guarantees, etc.) to maximize impact.
• Structure pages with storytelling flow: problem → agitation → solution → proof → offer → CTA.
• Balance performance-driven design with brand-building trust and credibility.
• Experimentation & CRO: Rapidly design multiple variations for A/B testing, knowing that speed of testing = speed of growth.
Requirements
• 5+ years of experience designing high-converting DTC/eCommerce landing pages (brand or agency)
• A direct-response mindset — you understand what actually drives conversions, not just what looks good
• Deep experience designing for paid traffic funnels and improving metrics like CVR, AOV, and ROAS
• Ability to design across multiple landing page types (sales pages, advertorials, listicles, quizzes, hybrid PDPs)
• Strong grasp of consumer psychology and offer framing in eCommerce
• Comfort working in a rapid-test, scrappy growth environment where iteration speed matters
• Portfolio that shows landing page work tied to measurable performance outcomes
Preferred
• Familiarity with Shopify, subscription funnels, and tools like Figma, Webflow, or Unbounce
Benefits
• Fully remote (U.S. preferred, flexible timezone)
• 401(k) with employer match
• Comprehensive health, dental, and vision insurance
• Unlimited PTO & flexible work hours
• Free products, team discounts, and early access to new launches
• A high-impact role with real ownership and influence in a fast-growing company trusted by over 1 million customers