The Senior Director II, Customer Marketing & Growth Strategy serves as the Chief Marketing Officer for the Strategic Partnerships & On-Premise (SPOP) organization. This executive is a transformative marketing leader and strategic thought partner - responsible for shaping the marketing vision for some of Coca-Cola’s largest, most influential customers across the foodservice and on‑premise landscape.
Acting as the senior-most marketing voice to these customers, this leader deeply navigates customer ecosystems, unlocks enterprise value, and drives marketing and commercial strategies that deliver measurable growth. As a key member of the SPOP Leadership Team, the Senior Director collaborates closely with Sales, Commercial, North America Marketing, and the broader FSOP Marketing Leadership Team to build and execute a shared strategy that strengthens customer partnerships, accelerates value creation, and advances Coca-Cola’s leadership position in the marketplace.
Key Responsibilities
Strategic Leadership & CMO Influence
• Lead, inspire, and empower a high-performing team of Customer Marketers responsible for setting the marketing vision, brand presence, and commercial agenda across all SPOP customers and channels.
• Serve as the senior-most face of Coca-Cola marketing to customers, especially at the C-suite level, cultivating strategic partnerships, influencing joint business planning, and driving marketing negotiations at the highest levels.
• Negotiate marketing investments and partnership frameworks, internally and externally at the executive level, to maximize Coca-Cola’s presence, efficiency, ROI, and impact.
• Provide visionary leadership and subject matter expertise on emerging market trends, digital transformation, and next-generation consumer engagement across the system.
• Lead, shape, and commercialize the SPOP value story across the Coca-Cola system—including FSOP, Retail, Brand, Digital, and Bottlers—to fully unlock the value of the assets to the system.
• Own and lead internal business planning processes, ensuring alignment of cross-functional partners, resources, and priorities.
• Translate enterprise-level strategies and calendarized events (GOAT) into actionable operating plans across the SPOP portfolio.
Cross-Functional Collaboration
• Partner cross-functionally across NAOU to solve complex customer and channel challenges, bringing insight-driven marketing expertise to grow the business, elevate brand value, and attract/retain consumers.
• Provide leadership voice across the organization to offer a Strategic Partnerships & On-Premise (SPOP) lens to strategic planning, resource allocation, and customer insights.
• Scale learnings, best practices, and innovation across the broader system to drive enterprise-wide impact.
Organizational Development
• Develop, inspire, and advance a diverse, high-performing team, foster a culture of trust, curiosity, innovation, accountability, and continuous growth.
• Own all people leadership processes, including annual objectives, talent development, succession planning, and ongoing performance management.
• Ensure organization effectively manages all resources and delivers key financial goals on budget (T&E, DME, Agency, and MAM).
• Serve as a catalyst for engagement across both direct reports and the broader SPOP organization, strengthening culture and organizational engagement.
Qualifications
• 10+ years of progressive marketing leadership experience, ideally within foodservice, retail, entertainment, marketing assets, beverage, or related industries.
• Proven track record of influencing C-suite stakeholders and senior customers.
• Expertise in customer marketing, brand strategy, assets, and digital marketing.
• Ability to develop and lead business planning processes, integrating strategic initiatives, multi-year plans, and commercial objectives.
• Demonstrated success in building, developing, and inspiring high-performing teams.
• Strong analytical, negotiation, communication and influencing skills.
• Ability to translate complex market or customer based strategies into simple, achievable, team tactics and initiatives
• Must LOVE and appreciate customer interaction, convention participation, industry events, and summits
• General Management Mindset
Education Requirements
Postgraduate Degree or Certification Preferred
Location - Preference is Atlanta (Primary), Dallas/Plano, Charlotte, Northeast corridor: New York Metro, Philadelphia, Boston
Skills
Influencing; Business Planning; Customer Relationships; Strategy Development; Brand Strategy; Strategy Execution; Marketing; Marketing Strategies; Strategic Planning; Collaboration; Business Strategies
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Pay Range:$218,800 - $247,200
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:50
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.