Job Description:
• Develop and refine differentiated product messaging and positioning tailored to sales personas, especially SDRs and AEs.
• Lead GTM strategy and execution for enhancements or releases within the Sales Intelligence product.
• Create compelling sales collateral, pitch decks, competitive battlecards, and customer-facing assets that speak directly to the needs and workflows of sales teams.
• Partner with sales and product teams to identify and promote high-impact use cases—particularly for SDR workflows—to drive awareness, adoption, and retention.
• Conduct interviews, win/loss analyses, and competitive research to uncover trends, validate value propositions, and inform strategy.
• Collaborate closely with Product, Sales, Customer Success, and Enablement teams to ensure tight coordination from product development through to revenue impact.
Requirements:
• 3-5 years of Product Marketing Manager experience in B2B tech organizations
• Proven success in messaging and GTM strategies for sales teams (SDRs, AEs, AMs, CS)
• Experience working with product and sales teams to translate features into value
• Ability to lead product launches, sales enablement, and persona campaigns
• Excellent written and verbal communication with storytelling skills
• Data-driven and action-oriented
• Bachelor's degree in marketing, business, or related field
Benefits:
• Up to 100% paid premiums for Medical and Vision coverage
• Range of mental wellness resources including access to Modern Health
• Flexible PTO policy
• 15 paid holidays in 2025 including a three-day break around July 4th and a full week off for Thanksgiving
• No Internal Meetings Fridays to focus on important tasks
• Competitive 401(k) plan
• Short-term and long-term disability coverage
• Life insurance and other valuable benefits