Performance Designer - Email & Paid Ads Specialist - Health & Wellness - REMOTE

Hi-Altitude / Stonehenge Health | Health & Wellness | Remote (California-Based) Stonehenge Health is a California-based health and wellness brand under the Hi-Altitude family of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines dedicated to helping people feel their best, so they can fully enjoy life’s meaningful moments. We're seeking a Performance Designer - Email & Paid Ads Specialist to own and elevate Stonehenge Health’s direct response creative across Meta, Google, Amazon, TikTok, and lifecycle email marketing. In this role, you will create scroll-stopping paid media assets, build scalable email systems, support Amazon conversion creative, and contribute to UGC-driven creative strategy, all while maintaining Stonehenge’s premium wellness brand. This role is ideal for a designer who understands what makes a creative convert, thrives in high-velocity testing environments, and can effortlessly translate performance metrics into design decisions. Requirements Paid Media Creative Execution (Meta + Google + TikTok) • Design high-performing static and motion assets across Meta, Google, and TikTok placements • Create conversion-optimized ad creatives, including: • Static feed ads • Carousels • Stories/Reels formats • TikTok-native vertical assets • YouTube/display units • Build ad toolkits that balance Stonehenge brand credibility with direct response urgency • Develop a creative that is scroll-stopping, benefit-forward, and performance-proven Creative Strategy + UGC-Driven Concepting • Create high-impact overlays, hooks, captions, and framing that enhance UGC conversion • Stay current on what’s working across DTC paid media (Meta + TikTok trends, formats, angles) • Contribute proactively to creative ideation, not just execution Video Editing + Motion Tools • Edit and iterate short-form performance video assets for paid social • Utilize tools like CapCut, After Effects, Premiere, or similar to: • Produce rapid UGC cutdowns • Add motion graphics, subtitles, hooks, and CTAs • Adapt the creative for platform-specific pacing and structure • Ensure video creative aligns with Stonehenge’s trust-first wellness positioning Amazon Performance Creative & Marketplace • Design Amazon-specific conversion assets across key placements and campaign moments • Create high-performing creative for: • Sponsored Brands and Sponsored Display placements • Amazon DSP units • Deal/event creative (Prime Day, seasonal promos) • Storefront banners and modules • PDP-aligned thumbnails and product-focused imagery • Ensure message match between Amazon ads → PDP → A+ content experience • Collaborate with Amazon Growth stakeholders to iterate on creative based on marketplace performance signals Creative Testing & Iteration Strategy • Drive rapid creative iteration cycles informed by CTR, CVR, CPA, ROAS, and engagement data • Develop structured design variations across: • Hooks • Benefit framing • Proof types (reviews, clinical support, guarantees) • CTA language • Format (static vs motion vs UGC overlay) • Contribute to a disciplined, creative testing roadmap that scales learnings across channels Email Template Design & Lifecycle Conversion • Design conversion-focused email templates for: • Campaigns • Automations/flows • Product launches • Seasonal promotions • Build modular email systems optimized for: • Readability • Click-through behavior • Mobile-first conversion • Revenue per recipient • Balance Stonehenge’s premium wellness brand with direct response performance principles Scalable Creative Systems & Production Velocity • Create repeatable frameworks that support high-output creative production • Maintain organized Figma libraries, reusable components, and templated design blocks • Ensure systems allow speed without sacrificing quality or consistency Cross-Functional Collaboration • Work closely with Growth Marketing, Lifecycle, UGC, and Brand teams • Support launches, sprints, and seasonal campaign execution across channels • Communicate design rationale through performance insights, not subjective opinion Qualifications • 3–5 years of experience designing for DTC brands (wellness, supplements, CPG preferred) • 2+ years in a performance-driven creative role focused on paid media conversion • Proven portfolio of high-performing ads across Meta, Google, TikTok, and/or Amazon • Experience designing lifecycle email templates that drive measurable results • Strong skills in Figma, Photoshop, Illustrator • Comfort with video editing tools such as CapCut, After Effects, Premiere, or similar • Deep understanding of creative testing frameworks and performance optimization methodologies • Strong knowledge of platform-specific best practices and creative constraints • Strong pulse on what’s working in DTC paid social and TikTok creative trends • Experience designing for Amazon marketplace growth (DSP, sponsored placements, Storefronts) • Ability to work independently and take ownership of role • Experience designing in regulated wellness categories where trust and compliance matter is a plus Benefits • Competitive salary: $90,000 - $110,000 (based on experience) • Fully remote position • Flexible time off + 9 annual company-paid holidays • Your Birthday is a paid vacation day (celebrate yourself!) • 100% company-paid base plan Medical, Dental, and Vision Insurance for employees • 100% company-paid Life Insurance and Short-Term Disability Coverage • Pet insurance • 3% employer contributions to 401(k) - no match required • Matching charitable contributions up to $2,500/year • $1,200/annual Work From Home (WFH) stipend • Free monthly employee product samples and team discounts • Employee Referral Program • Professional development fund for employees (we love learning) • Employee recognition and rewards program • Calm app subscription • Fun company gatherings and a genuinely supportive team culture • A healthy respect for work/life balance