Role Description
This position is posted by Jobgether on behalf of a partner company. We are currently looking for an Associate Director, DTC Innovation - REMOTE. In this role, you will actively contribute to transforming the customer experience technologies tailored for patients facing chronic lymphocytic leukemia and facilitate trial recruitment for a diverse range of tumors. Your expertise will ensure the delivery of compelling content and strategies that foster a seamless and personalized journey for both patients and caregivers navigating healthcare. You'll collaborate closely with cross-functional teams, including engineering and analytics, to craft data-driven, insightful, and human-centered digital products.
• Develop and refine clear and strategic content across various platforms including web, email, and social media.
• Lead team interactions for medical, legal, compliance, and regulatory reviews.
• Implement AI-driven tools to streamline marketing strategy execution.
• Utilize data and user research to identify and resolve engagement friction points.
• Manage analytics reporting for key performance metrics.
• Ensure compliance with HIPAA, GDPR, and WCAG standards while enhancing user experience.
• Promote a customer-first culture balancing metrics with empathy and accessibility.
Qualifications
• 8+ years of experience in pharma marketing, including PRC submissions.
• Proven track record of delivering timely, on-budget, and strategy-aligned projects.
• Technical expertise with Salesforce CRM/Marketing Cloud, analytics tools, and CMS.
• Strong ability to leverage data and behavioral insights for product enhancement.
• Excellent skills in stakeholder management and cross-functional collaboration.
• In-depth understanding of regulatory frameworks in healthcare.
Benefits
• Competitive salary range of $155,800.00 - $205,800.00 annually.
• Participation in annual bonus plans and discretionary equity awards.
• Comprehensive benefits package including Medical, Dental, and Vision.
• 401(k) plan with company match and Flexible Spending Accounts (FSA/HSA).
• Paid Time Off and wellness programs.
• Remote work flexibility to support work-life balance.
Company Description