Fractional Chief Marketing Officer / Fractional Marketing Director

About the position We are a growing home services / contracting company building a strong digital-first brand and lead generation engine. We already have a virtual marketing team in place handling execution across SEO, PPC, social media, and creative. We are looking for a Fractional CMO / Senior Marketing Leader to come in part-time and raise the bar—providing strategic direction, tightening systems, cleaning up campaigns, and guiding the team with higher-level experience. This is not an execution-heavy role. Your value is in leadership, clarity, prioritization, and performance optimization. Responsibilities • Review and refine the overall digital marketing strategy • Ensure alignment between SEO, PPC, paid social, and organic social efforts • Help prioritize initiatives based on ROI, speed to impact, and scalability • Translate business goals into clear marketing KPIs and roadmaps • Oversee Google Ads strategy (search, local services, retargeting) • Review keyword strategy, account structure, budgets, and conversion tracking • Provide guidance on scaling profitable campaigns and cutting waste • Support Facebook/Instagram lead generation strategy and funnel quality • Guide SEO strategy (local SEO, content, authority building) • Review keyword targeting, content plans, and on-page optimization • Ensure SEO and paid search efforts complement—not compete with—each other • Act as a senior leader to an existing marketing team (VAs / specialists) • Identify gaps in skill sets, workflows, or execution quality • Improve SOPs, reporting, accountability, and communication • Mentor team leads without micromanaging • Help define clear reporting dashboards and performance reviews • Ensure leads, CPL, CAC, and ROI are clearly tracked and understood • Create feedback loops between marketing, sales, and operations Requirements • Proven experience as a CMO, Marketing Director, or Senior Digital Marketing Leader • Strong command of Google Ads (non-negotiable) • Solid understanding of SEO, paid social, and lead generation funnels • Experience working with contracting, home services, trades, or local services businesses (highly preferred) • Experience leading or overseeing remote or virtual marketing teams • Ability to simplify complexity and focus teams on what actually drives results Nice-to-haves • Has worked with small to mid-sized service businesses ($1M–$10M+ range) • Comfortable stepping into imperfect systems and improving them • Strategic thinker who is still practical and ROI-driven • Communicates clearly and confidently with leadership and execution teams • Understands local lead gen, urgency-based buyers, and competitive markets Benefits • Flexible work from home options available.