About the Role
To grow adoption of the Duolingo English Test (DET), we partner with tens of thousands of institutions and agencies around the world - the majority of which are small in size. Our goal is to influence these partners to recommend the DET to their students, but in a way that is scalable and doesn’t require building a large sales team.
To do this, we’re building an automated, tech-driven partners funnel that allows us to onboard and activate partners at scale, guiding them from awareness through to student referrals - all with minimal manual intervention. Your role will be to help us build out this funnel.
Key Responsibilities
Funnel Mapping
Map and document the full agent referral funnel — from lead → registration → qualification → onboarding → referral
Identify drop-offs for each stage
Optimization & Experiments
Spot friction points and recommend changes to improve conversion
Partner with product/eng/design teams to test new flows or incentive models
Run experiments (e.g. A/B tests), track impact, and iterate based on data
Explore ways to scale agent engagement using AI-enabled tools (e.g. Clay, Instantly)
Strategic Expansion
Propose how this funnel infrastructure could apply to other B2B use cases (e.g. workforce or B2B learning partnerships)
Surface insights that inform how we engage new buyer segments
Collaborate with BD, GTM, and product teams to shape future-facing B2B systems
Requirements for the role
This role is 60% Business & Strategy, 20% Technical / Product Collaboration, 20% Marketing & Lifecycle
Familiar with CRM’s (e.g. Hubspot) and CRM workflows
Prior product, strategy experience is a plus
Ideally startup BD or growth background
Interested in the latest AI tools and willing to experiment to see what makes sense for our use case
Enjoy building structured systems and being able to go deep on data, but thinking in human journeys
This is a remote-friendly contract position that will require approximately 40 hours per week.
About Duolingo
Duolingo is the most popular language-learning application in the world, with over 500 million users and over half a billion exercises completed daily. Beyond our core learning product, we also offer English proficiency testing with the Duolingo English Test, and are bringing new subjects into the Duolingo app, where people can develop their Math and Music skills.
We are passionate about educating our users, making fact-based decisions, and finding innovative solutions to complex problems. We offer meaningful work, limitless learning opportunities, and collaboration with world-class minds. Come brighten your life and over half a billion more!
Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.
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Salary: USD 72000 - 108000 per year
Experience: 3 years required