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Posted: Feb 16, 2026

Digital Marketing Specialist

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About the position Responsibilities • Support marketing programs related to customer experience, acquisition, retention, reactivation, and top customer strategies. • Utilize Salesforce Marketing Cloud to coordinate national email and text programs and develop customer journeys utilizing email, text, and social touchpoints. • Understanding of and the ability to direct all aspects of creative: copy, imagery, design, and video content. • Project manage and execute national and local external campaigns to drive awareness and action by intended audiences across multiple digital marketing tactics. • Support various marketing programs and communication of programs to the franchise system, including kitchen & bath grand opening campaigns, product expansion marketing and management of collateral. Requirements • Bachelor's degree or equivalent relevant experience. • 2-3 years of experience in marketing and advertising. • Both B2B and B2C experience preferred. • Experience with creative development, video productions and marketing communication preferred. • Strong writing and personal computer skills with a high level of proficiency in Adobe Suite Creative Cloud, video editing applications and Microsoft Office Applications. • The ability and propensity to review performance and customer metrics to determine trends. • Aptitude to analyze data and make suggestions and modifications for improvement. • Requires the ability to communicate clearly, follow up on commitments in a timely and thorough manner, and question conventional thinking. Benefits • Hybrid work schedule with opportunity to work remotely Mondays and Fridays and in-office Tuesdays through Thursdays. • Flexible time off. • Support for employees and their families through various stages and situations. Apply tot his job