About the position Responsibilities • Plan and execute comprehensive paid digital marketing strategies, including SEO/SEM, marketing database management, email marketing, social media (Meta), and display advertising campaigns. • Measure and report on the performance of all digital marketing campaigns, assessing results against predefined goals such as ROI and KPIs. • Identify trends and insights, using data to optimize marketing spend and improve performance. • Collaborate with the Digital Media Manager to brainstorm and develop innovative growth strategies. • Plan, execute, and analyze experiments and conversion tests to enhance campaign effectiveness. • Utilize strong analytical skills to evaluate the customer experience across various channels and touchpoints. • Instrument conversion points and optimize user funnels to drive higher engagement and conversion rates. • Stay updated with emerging technologies, providing feedback and recommendations for adoption where applicable. • Perform other duties as assigned to support the vision and mission of the College. Requirements • A bachelor's degree in marketing, communication or related field or a minimum of 2 years of experience working in a similar role is required. • Proven experience in digital marketing, with at least two years preferred. • Demonstrable experience with managing SEO/SEM, marketing databases, email marketing, social media, and/or display advertising campaigns. • Highly creative with a track record of identifying target audiences and developing engaging digital campaigns. • Experience in optimizing landing pages and user funnels. • Proficiency in setting up and analyzing A/B and multivariate experiments. • Working knowledge of ad-serving tools and Google AdWords campaign setup and optimization. • Strong analytical skills and a data-driven approach to decision making. Apply tot his job