We’re building something different.
Not “curtains.”
Not “pillows.”
Not “art.”
We sell complete, done-for-you rooms — curated combinations of curtains, pillows, art, and sofas that instantly transform a space.
Think:
“Design without a designer”
“Move-in ready aesthetic”
“Pinterest → real life, in one click”
WHAT WE NEED
We’re looking for someone who can define and elevate our brand voice + positioning so we don’t sound like a generic ecommerce store.
You will help us:
1. ️ Build a Distinct Brand Voice
Define tone (luxury but approachable, confident but not pretentious)
Create “how we speak” vs “how we DON’T speak”
Replace generic ecommerce phrases with category-defining language
2. Create Brand Guidelines (Actionable, not fluff)
Voice + tone rules (with examples)
Product naming system (our current naming is weak)
Headlines, CTAs, product descriptions
Messaging for:
Website
Ads
Influencers
Realtors / staging audience
3. Position Us as a New Category
We don’t want:
❌ “Shop curtains”
❌ “Browse pillows”
We want:
✅ “Choose your room”
✅ “Pick your look”
✅ “Instantly upgrade your space”
4. ✍️ Rewrite Key Pages
Homepage messaging
Product page structure + language
Bundle descriptions (this is critical)
Possibly: landing pages for PR + ads
IDEAL PERSON
You are NOT:
Just a copywriter
Just a branding theorist
You ARE:
A brand thinker + conversion-focused writer
Someone who has worked with:
DTC brands
Home decor / interior design (huge plus)
Premium / aspirational products
Bonus if you understand:
How people shop visually (Pinterest, Instagram mindset)
The gap between inspiration and execution
IMPORTANT (THIS MATTERS MOST)
When you apply, answer this:
“If you had our business for 30 days, what’s the FIRST thing you would change about how we present our brand?”
No fluff. Give a real opinion.
SCOPE
Initial project: Brand voice + guidelines + key rewrites
Potential ongoing work (ads, landing pages, campaigns)
⚡ TONE WE’RE AIMING FOR
Not:
“Shop our beautiful collection of curtains”
More like:
“Skip the guesswork. Choose a room that already works.”
If you’re excited about building a brand that feels like a new category (not just improving wording) — we want to talk.
OPTIONAL (if you want stronger applicants)
Add this line at the very top:
“We are NOT looking for generic branding. If your portfolio sounds like every other DTC brand, this is not a fit.”